Team Structure and Hiring Plan

Core Team Composition: #

Founding Team: CEO (Product & Business), CTO (Engineering & AI), CPO (Product Design), CMO (Marketing & Growth). Seed Stage Team (10-15 people): 4-6 Engineers (2 frontend React Native, 2 backend Django/Python, 1-2 ML/AI), 1 Designer (UI/UX), 1 Product Manager, 1 Creator Success Manager, 2 Sales/Partnerships, 1 Marketing/Content, 1 Operations. Series A Team (30-40 people): Engineering expands to 15-20 (frontend, backend, mobile, ML, infrastructure, QA), Product grows to 3-4 PMs, Design team of 3-4, Creator Success team of 5-6, Sales team of 5-6, Marketing team of 3-4, Operations team of 3-4, plus Finance, HR, Legal.

Key Roles and Responsibilities: #

CTO: Own technical architecture, lead engineering team, make build-vs-buy decisions, ensure scalability and security, oversee ML/AI development. Head of Product: Define product roadmap, prioritize features based on user feedback and business goals, work with designers on UX, coordinate with engineering on feasibility. Head of Creator Success: Own creator onboarding and retention, provide support and training, gather creator feedback for product, build creator community, run creator programs and events. Head of Partnerships: Build brand relationships, negotiate deals, demonstrate platform ROI, expand partnership inventory, develop self-serve tools for brands. Head of Growth: Drive creator and user acquisition, manage paid and organic channels, optimize conversion funnels, run experiments, analyze cohorts and LTV.

Hiring Strategy and Culture: #

Recruit from companies with relevant experience: TikTok, Instagram, YouTube (social product knowledge), Stripe, Shopify (creator economy platforms), Netflix, Spotify (content recommendation), fintech companies (underwriting and risk models). Prioritize mission-aligned candidates passionate about creator empowerment over purely compensation-focused talent. Build diverse team representing creator demographics and global markets. Offer competitive compensation with meaningful equity stakes (0.1-2% for early employees). Culture values: creator-first mindset, move fast and ship, transparency and data-driven decisions, quality over quantity, collaborate and debate, celebrate wins. Remote-friendly with hubs in SF, NYC, and international locations. Strong engineering culture with bi-weekly demos, tech talks, hackathons, and 20% time for exploration.