Key Performance Indicators and Success Metrics

Creator-Side Metrics: #

Creator Acquisition: Monthly active creators (target: Month 6: 1K, Month 12: 10K, Month 24: 100K), creator signups and conversion rate (target: 40%+ signup to first post), creator activation rate (target: 80%+ post within 7 days). Creator Engagement: Average posts per creator per month (target: 8-12), monthly active creator rate (target: 60%+), creator retention by cohort (target: 80% Month 3, 70% Month 6, 60% Month 12). Creator Economics: Average creator monthly earnings (target: $500+), creators earning $100+ per month (target: 70%+), creators earning $1,000+ per month (target: 30%+), revenue per creator (target: growing 20% MoM). Creator Satisfaction: Net Promoter Score (target: 50+), creator support satisfaction (target: 90%+), creator feature request implementation rate (target: 30%+).

User and Engagement Metrics: #

User Acquisition: Monthly active users (target: Month 12: 100K, Month 24: 1M), user signup conversion rate (target: 60%+), organic vs paid user ratio (target: 70/30). User Engagement: Daily active users / Monthly active users (target: 30%+), average session duration (target: 15+ minutes), sessions per day per user (target: 3+), content consumption (target: 50+ pieces per session). User Retention: Day 1 retention (target: 50%+), Day 7 retention (target: 30%+), Month 1 retention (target: 20%+), cohort LTV (target: growing 15% per cohort). Content Metrics: Total content uploaded per month (target: growing 50% MoM), content quality score (target: 7+/10 average), completion rate for videos (target: 60%+).

Business and Financial Metrics: #

Revenue: Monthly Recurring Revenue (target: Month 12: $400K, Month 24: $5M), Annual Recurring Revenue (target: Year 2: $5M, Year 3: $50M), revenue growth rate (target: 15-20% MoM). Unit Economics: Creator Lifetime Value (target: $1,800-6,000), Creator Acquisition Cost (target: <$100), LTV/CAC ratio (target: >10x), gross margin (target: 30-35%). Marketplace: Gross Merchandise Value (target: Month 12: $500K, Month 24: $10M), take rate (target: 15-40% on partnerships), brand partnerships per month (target: Month 12: 100, Month 24: 1,000). Efficiency: Cash burn rate (target: reach break-even by Month 18-24), runway in months (target: maintain 18+ months), CAC payback period (target: <6 months). North Star Metric: Total creator earnings (platform success = creator success).