Market Research

Market Size #

• WordPress stands as a formidable content management system (CMS) that has transformed the landscape of website creation and management. Boasting a user-friendly interface, it empowers individuals and businesses to effortlessly build and customize websites, even without extensive technical expertise. Its versatility extends from simple blogs to complex e-commerce platforms, making it a go-to choice for millions seeking an accessible yet robust solution for their online presence.

Growth Trajectory #

• One of WordPress’s key strengths lies in its open-source nature, fostering a global community of developers and contributors. This collaborative ecosystem continuously enhances the platform’s functionality through plugins and themes. The vast repository of plugins allows users to tailor their websites to specific needs, from SEO optimization to e-commerce capabilities. This open-source ethos ensures that WordPress remains dynamic, adaptable, and able to keep pace with evolving web development trends.

Competitive Landscape #

• WordPress not only simplifies website creation but also puts control firmly in the hands of website owners. With an intuitive dashboard, users can easily manage content, update designs, and incorporate new features. Regular updates from the WordPress team ensure security and performance improvements, contributing to a platform that empowers users to stay competitive in the ever-evolving digital landscape. Overall, WordPress stands as a cornerstone in the world of web development, enabling individuals and businesses to establish and maintain a powerful online presence.

Go-To-Market Strategy #

• WordPress not only simplifies website creation but also puts control firmly in the hands of website owners. With an intuitive dashboard, users can easily manage content, update designs, and incorporate new features. Regular updates from the WordPress team ensure security and performance improvements, contributing to a platform that empowers users to stay competitive in the ever-evolving digital landscape. Overall, WordPress stands as a cornerstone in the world of web development, enabling individuals and businesses to establish and maintain a powerful online presence.

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Research #

1. Number of digital content creators worldwide as of May 2022, by country | Statista
2. Social media advertising spending worldwide from 2019 to 2028, by device | Statista
3. CreatorIQ Report Shows How The Move From Influencers To Creators Can Benefit Brands
4. When big influencers steal content, small original creators lose out
5. User Generated Content Platform Market Size, Share, Competitive Landscape and Trend Analysis Report by Product Type, by End User : Global Opportunity Analysis and Industry Forecast, 2023-2032
6. Female creators and UGC content dominate the influencer marketing industry, new report finds
7. 2024 Influencer Marketing Report: Influencer Marketing Statistics, Trends, and Predictions
8. Black Americans Consume The Most Media But Seek Better, More Diverse Representation
9. The Worth of Platforms to America’s Black Athletes and Activists
10. How The $100B+ Creator Economy Is Going To Be Shaped By Big Tech – CB Insights Research
11. 2 Million Creators Make 6-Figure Incomes On YouTube, Instagram, Twitch Globally (forbes.com)
12. The Creator Economy Explained: How Companies Are Transforming The Self-Monetization Boom
13. How The $100B+ Creator Economy Is Going To Be Shaped By Big Tech – CB Insights Research
14. Black people’s undeniable impact on TikTok
15. Black People Built Social Media, But We’re The Least Protected Across Platforms (ebony.com)
16. Facebook and Google preach racial equality. But they lack it on their leadership teams | Fortune
17. We Teach A.I. Systems Everything, Including Our Biases – The New York Times (nytimes.com)
18. Future of Creator Market With 50 Million Creators and Counting (neoreach.com)
19. Content Creation Market Size, Share & Forecast by 2033 | FMI (futuremarketinsights.com)
20. Content Creator Economy Growth and other Statistics Report – VdoCipher Blog
21. The Creator Economy Market Size is Growing: How Brands Can Leverage It (hubspot.com)
22. Top 10 Creator Economy Trends for 2022 (+ Statistics) – Uscreen
23. Make The Most Of The Creator Economy (forbes.com)
24. Five predictions for the creator economy in 2022 (fastcompany.com)
25. Why The Creator Economy Is Worth Watching In 2022 (forbes.com)
26. Content Creation Statistics 2022 – Everything You Need to Know (webinarcare.com)
27. Are Marginalized Communities Being Censored Online? (forbes.com)
28. How TikTok colonises trends started by Black creators
29. 50+ Must Know Social Media Marketing Statistics for 2023 | Sprout Social
30. The Case for Universal Creative Income – by Li Jin (substack.com)
31. How Would ‘Universal Creative Income (UCI)’ Work? | HackerNoon
32. The Case for Universal Creative Income — Li Jin (mirror.xyz)
33. Five Years of Tech Diversity Reports—and Little Progress | WIRED
34. The Creator Economy Market Map – CB Insights Research
35. Content Creation Statistics 2022 – Everything You Need to Know (webinarcare.com)
36. Black Creators On TikTok Say Their Accounts Are Being Banned (buzzfeednews.com)
37. Black/African American representation | Nielsen
38. 20 Creator Economy Statistics That Will Blow You Away in 2023 (influencermarketinghub.com)
39. How to Become a (Well-Paid) Content Creator in 2023 (hootsuite.com)
40. The State of Influencer Marketing Benchmark Report 2023 (influencermarketinghub.com)
41. Social Media Marketing Trends 2023 (hootsuite.com)
42. The Black TikTok Creators Strike Is ‘a Labor Strike Too’
43. Despite TikTok’s Racist Past, It’s Become a Teaching Tool for Black Creators
44. Black TikTokers Are Tired of Not Getting Paid for the Moves You Stole
45. Amplifying Black voices in media | Nielsen
46. The New Black Family Culture: Navigating Crises Through Content | Nielsen
47. The Global Black Audience – Shaping the future of media | Nielsen
48. With limited inclusive content in traditional media, brands and people with disabilities are finding representation on social media
49. 80% of social media users in Asia who follow influencers are likely to purchase products recommended by the influencers
50. Supercharging Nielsen Ad Intel with new paid social media spend and creatives
51. Targeting premium audiences on social media
52. Nielsen launches statistics on advertising in social media and the app
53. Social media advertising and marketing worldwide – statistics & facts
54. Social media subscription global market report 2024
55. Post News, a Twitter alternative, gets funding from a16z
56. Twitter rival ‘T2’ raises its first outside funding, $1.1M from a group of high-profile angels
57. What is Kick? Twitch’s new streaming rival backed by Trainwreck and Adin Ross
58. A beginner’s guide to Mastodon, the open source Twitter alternative
59. Jack Dorsey-Backed Bluesky Attracts More Users as Twitter Falters
60. Twitter alternative Hive hits 1 million users after surge of sign-ups
61. Spill Raises $2.7 Million To Grow Twitter Alternative: 3 Things To Know
62. https://digiday.com/marketing/in-a-booming-influencer-economy-creators-seek-standardization-for-payment-terms/
63. https://digiday.com/media-buying/digiday-research-ad-execs-sound-off-on-amazons-dsp-dilemma/
64. https://phys.org/news/2024-03-secret-large-base-social-media.amp
65. https://www.ft.com/content/7dbc592a-1027-4e89-80ce-f12ca479a2c1